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Brilliant Marketing

Wednesday November 24, 2004

Well, Thanksgiving is almost here. There is another big day coming as well, though. That would be the day after on Friday…

As everyone knows, Friday is the biggest shopping day of the year. Most stores open very early with wonderful sales for the early bird shoppers. Retailers know that the earlier shoppers come out to shop, the more time they will have to make purchases.

The only question is, how do you make sure that millions of people come to your store?

Well, Target decided to call everyone. They’re offering free wakeup calls when you signup on their website at http://www.target.com/wakeupcall. The “callers” range from a rooster to darth vader. It’s a great example of using creative, but common sense marketing to attract more customers to their store. I’ll venture to guess that Target will see some pretty good results from this campaign.

Now the question is, what great marketing idea can you come up with to market your business?

Happy Thanksgiving and remember to eat plenty of turkey!

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