Hi, welcome to the official blog for Gooey Templates, Slice 'n Dice, and Out Loud Creative.

Get your website visitors off your website

Wednesday August 24, 2005

The goal of any website is to attract visitors. That’s all most people talk about, in terms of website traffic. Don’t get me wrong, this is essential, but there’s something else that’s just as important.

That would be getting visitors off your website. Get them to leave quickly.

You’re probably wondering why in the world I would say that. Isn’t that completely opposite of what we want to do? The answer: not really.

Think about this. Let’s say you need a gallon of milk from the grocery. You jump in your car and head to the grocery store. When you get there someone who works at the grocery comes up to you and wants you to look at all the peanut butter and jelly varieties they have. They keep showing you all the different brands and telling you what each one tastes like. You get tired of all this nonsense and leave without buying any milk.

Often times people want their website to be the same way. Rather than guiding a visitor to the information he or she wants, people will often use a website to show their visitors everything else. This just frustrates a visitor.

In order to make a happy customer on your website, give people the information they want as quickly as possible and help them get off your website. Remember, happy customers usually become repeat customers.

leave a comment

commenting closed for this article

Previously on our blog: What is a website, really?

« Back to the Blog