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What do your website and a billboard have in common?

Friday November 5, 2004

Hello, I hope you’re doing well!

One of the things that many people don’t realize is the way in which people look at a website. Most of us assume that visitors to our websites will open the page and very carefully look everything over. Once they determine the absolute best link that will give them the information they want, they click on the link. Visitors must look at a website in much the same way they read a good book, right?

Wrong.

Actually people will look at a website more like a billboard going by at 55 mph. As soon as the web page shows up, most people will quickly scan the page for any information that looks like what they want. Then they’ll click the first link that looks somewhat correct. If that link doesn’t work, they’ll click the back button and try again. The fact is almost everyone is in a hurry. When someone visits a website, they’re looking for something specific. They generally don’t have time to read every single word.

So, the question is, does your website read like a book or a billboard?

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